The Latina Behind the Sass & Stories
About Leticia V. Garay, MBA
Recovering perfectionist. First-gen trailblazer & survivor. Strategy nerd with a splash of sass.
Hi, I’m Leticia — a mental health blogger 🧠, marketing ops wannabe 📊, and (sometimes) proud Latina in healing ✨.
I spent a decade climbing the higher ed ladder 📈—leading cross-collaborative projects, turning chaotic processes into streamlined systems, and collecting new assignments like Girl Scout badges.
But behind the polished résumé? Alice falling into Wonderland 🕳️🐇.
After six years of cheering students on from the sidelines, I realized something was missing — me on the other side of a big dream. While encouraging others to invest in their futures, I kept shelving my own: finishing a graduate degree 🎓 and convincing myself that settling was “good enough” (thanks, imposter syndrome).
Eventually, I got honest, quit the excuses, and dove in. Becoming both a full-time employee and MBA student wasn’t easy and it quickly strained an already eroding 10-year on-off relationship, ultimately ripped apart by rape and betrayal.
But like many women, I gaslit myself about that rape and my participation in it. What I had suspected was burnout before grad school became a spark within the dumpster fire that consumed my identity, thoughts, and self-belief. Still, like many first-generation professionals, I thought that if I could push through every late night, awkward Zoom, and imposter-syndrome-filled moment, it would be worth it. And in many ways, it was. That degree wasn’t just a piece of paper — it was a reclamation. (And yes, I have the three graduation awards 🏅 to prove it.)
But once the confetti settled, high-functioning depression, burnout and an identity crisis pushed through front and center. Life forced me to hit pause ⏸️- because I couldn’t just bury myself under tasks anymore. That unraveling? It became the beginning of this blog.
Now, I write about C-PTSD, burnout, career pivots as a first-generation Latina and the messy, colorful process of becoming myself again 🎨. My blog blends personal storytelling with the same strategy lens I use in my work — because recovery deserves intention, and Latina healing deserves visibility.
I earned my MBA in Strategy & Marketing from UC Davis 💼, where I focused on bridging human-centered storytelling with data-driven decisions — and yes, I still color-code my spreadsheets 🖍️.
By day, I brainstorm of how to streamline marketing, ops and build better workflows. By night, I write to remind you (and me): you’re not broken — you’re becoming 💫.
Welcome to Leticia Living in Color.
Let’s stop performing and start transforming.
P.S. Aren’t I glowing? A million thanks for my personal paparazzi, Eddie Monix. Check out his work at saborsoul.com.
Making My Own Path
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“Merging Mental health, Motherhood, & Mentorship”, Metro Edge Summir, 9/2024
MBA Commencement, 6/2024
“Working on Challenges for Women of Color”, Metro Edge Summit, 9/2023
Keynote Speaker, Metro Edge Summit, 9/2022
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Asana Workflow Specialist, 3/2025
MBA, Marketing & Strategy, 6/ 2024
UCD MBA Collaborative Leadership Program, 6/2024
Lean Six Sigma Green Belt, 12/ 2023
BA, Psychology, 6/ 2015
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The inaugural Outstanding Female Leadership & Impact Award, 6/2024
Robert H. Smiley Leadership Award, 6/2024
Alumni Association (GSMAA) Fellowship Award, 6/2024
#ChallengeAccepted Keynote
Metro Edge Emerge Summit, 9/2022
“Working on Challenges for Women of Color”
Metro Edge Emerge Summit, 9/2023
“Progress, Not Perfection”
MBA Commencement, 6/2024
“Slaying Stereotypes: Motherhood, Mental Health, & Mentorship”
Metro Edge Emerge Summit, 9/2024
Workflow Improvements in Admissions
Continous Improvement Showcase, 6/2025